There’s a lot of noise on social media, and getting seen might feel like hauling a giant boulder up an icy slope in gale-force winds. But it’s not as difficult as you may assume. So here are a few pointers to assist you in getting your company noticed right now.
Concentrate your efforts in the right areas
Most businesses believe they need to be on every social media platform from Facebook to Pinterest, but this isn’t always the case. Why waste energy if your target audience isn’t on every social media platform? It’s easier than you think to decide which network to concentrate on.
Here are a few fast techniques to figure out which platform is worth your time:
Simply asking your audience for information is the best approach to obtain reliable information about them. Use a poll, include it in an email, or call some of your most loyal customers to check how they’re doing. Ask them which social sites they use for professional and personal use while you’re catching up.
Examine your share counts
If you have a blog, you should already be using share buttons. Many of these tools will show you who is sharing your content and, more crucially, where they are sharing it. Use these numbers to determine which platforms to concentrate on.
Search for your rivals
Finally, have a look at your rivals. What sites are others in your industry using to advertise? You’re probably not supposed to be there if you don’t see them on the platform.
Make sure your social media profiles are up to date
You can alter every component of your social network presence for greater visibility and optimisation. You must understand the ins and outs of these elements if you want to be a social media rockstar.
Many of the strategies you’ve used to work with work here as well:
- A connection to your website that can be tracked
- A photo/logo that is easily recognised
- A username that is simple to remember
- Descriptions that are SEO-rich (that still sound natural)
Use the same criteria to pick which photos to use, which keywords to include, and how to frame your call-to-action when publishing. This is true for any social networking site.
Share content that is timeless
“Create evergreen content,” as the saying goes, is easier said than done. A typical social media post, particularly on Twitter or Facebook, can have a wide range of lifespans.
These posts must also be interesting to read. Even if you operate in a dull or dry business, you can find a way to make your postings stand out regardless of the topic.
In the end, it comes down to this:
Publish content that does not have an expiration date.
Consider resolving some of your industry’s most common and chronic issues. Even better, attempt to make an educational and entertaining post. Evergreen material can appeal to a wide range of emotions, including humour, horror, and awe.
Positive content will always be shared more than negative ones.
Work smarter rather than harder
According to Facebook, the average user is exposed to approximately 1,500 stories per day. But unfortunately, the news feed only shows roughly 300 of them – the most relevant to the user – to increase engagement. So we can see that blogging more isn’t the solution with this knowledge.
Instead, we should concentrate on producing high-quality, relevant information. It’s quality over quantity in this case. More organic reach will be gained by posting fewer, higher-quality posts rather than flooding your page with everything you can find.
While there’s no hard and fast rule, the Buffer blog recommends posting twice daily. Remember that your company is unique, so don’t be scared to try out new frequencies.
Targeting can help you get the most out of your biological potential
This strategy varies by platform, but adjusting the parameters of your posts to target specific segments of your audience might help you increase your organic reach. You may use organic post targeting on Facebook to fine-tune who sees your post.
There are eight alternatives available on Facebook:
- degree of education
On Twitter, the same types of options are available. Their use of hashtags, for example, allows you to categorise your postings. Take advantage of every chance to target your audience better and ensure that the proper individuals see your articles.
Make sure you’re posting the proper kinds of content
According to a study, certain forms of content can significantly increase organic reach. Take a look at the following comparison from their research:
- Not only should you mix up the photographs, status updates, links, and videos you post, but you should also track your postings with tools like Facebook Insights to discover which ones work best.
- Of course, you shouldn’t assume that videos will work for you, but it indicates that you should give it a try.
Spread the word about your profiles everywhere
Every location where your company has a presence should include a link to your social media networks. For example, on your website, storefront, business cards, email signatures, and everywhere else you can think of.
You should also think about including follow buttons on your website so that customers may “like” or “follow” your page without leaving your company’s blog or website. Remember to cross-promote your social media sites as well.
Post a good mix of promotional and helpful content
Sharing useful material (how-to guides, articles, new postings, and so on) increases a user’s trust in your company. They will believe you when you recommend a product or service because they have come to know you as an industry expert.
The 80/20 rule is the one to remember here. Eighty per cent of your material should be valuable and informative, while the remaining 20% can advertise your company or its products. That 80% will bring in new followers and establish trust, and when they see the 20%, they’ll buy into what you’re selling. Don’t forget to add a mix of movies, photos, and other entertaining information in this mix.
Engage and interact with your fans
Organic social media reach is never easier when people come to your page directly. If you interact with people appropriately and respond to their comments, you’ll have a positive reputation that will spread. In addition, people will go out of their way to find your postings because they are genuinely interested in what you are doing.
The key to organic social media reach is the key to good search engine rankings. It’s all about user experience, optimisation, and high-quality content. You’ll notice the pieces start to fall into place if you start thinking about your social media efforts like you think about your SEO efforts. If you are still looking for answers, connect with experts at Thinkterns. They are a team of digital marketers who are adept with the latest social media knowledge you need for your business growth.